Definitions of media words such as convergence and more

Thaddeus

1.    Convergence definition

Media convergence is the merging of mass communication outlets such as print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms.

Early convergence

An example of early convergence is when mobile phones first came out they were just ordinary phones but then they started to have digital cameras as part of them. Phones have converged even more since. Modern up to date smart phones also have games as part of them and have access to the internet.

Present day convergence.

An Example of present day digital convergence is Sky. When Sky started it was a subscription TV broadcaster but now it provides internet service, phone service, on demand TV and Now TV.

Another example is print media. Now you don’t have to buy newspapers you can just read them online on the internet.

Interactivity definition

Interactive media refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, moving image, animation, video, audio, games, etc. It is also where people can interact with each other in present time.

Ways that digital technology is interactive

IPad are digital technology and you can use them by touching it with your fingers because it reacts to the touch of your fingertips which makes it interactive.

Another example of interactivity is Twitter. People can inform people immediately about events which may be happening live by using their phones to update people about the events via Facebook and Twitter.

Examples of ways we have consumed the media from interactivity

1. Businesses don’t have to hold physical meetings in rooms instead they can do it over the internet on video conferences which makes it much easier.

2. People at events can video what is going on and take photos then upload it to their media pages such as Twitter.

3. And people can keep up to date with the news by 24 hour news channels such as Sky news.

Personalisation

We personalize our technology so it is easy for us to use and because some software may not be useful for you at all so you may not want it. You may just have an iPad or a phone so you would want to put all your media on to that device.