Thaddeus
1.
Horizontal interrogation
In a business horizontal
integration is a strategy
where a company creates or acquires production units for outputs. One example
would be when a company acquires competitors in the same industry doing the
same stage of production for the creation of a monopoly. Horizontal integration occurs when a company
decides to merge, acquire or take over another company
in the same industry and at the same stage of production. Disney's acquisition
of Pixar or the merger of Exxon and Mobil are both great examples of horizontal
integration. In both examples, two companies of similar size and operation,
operating in the same industry, combined to form a stronger company.
Benefits
. Cuts out competition
from companies in the same field
. It helps companies grow
larger
. They will have a wider
audience to sell their products too by hopefully attracting customers of a company
that another company has acquired.
Drawbacks
. The worst disadvantage the company can face is a possible reduction in
overall value.
. Legal action over
the takeover
. The audience might
not like the new big companies’ products and preferred it more when there were
separate companies offering more choice.
2.
Vertical interrogation
In microeconomics and management, vertical integration is
an arrangement in which the supply chain of a company is owned by that company.
Usually each member of the supply chain produces a different product or
(market-specific) service, and the products combine to satisfy a common need.
Benefits
.Enables you to invest in greatly specialized assets.
.Lower Costs of Transaction.
. You control the supply lines
Drawbacks
.The suppliers
can’t sell their products and branch out themselves as they are supplying there
products to the company which owns them.
. Less of a choice
for consumers as all the suppliers owned by a company cannot produce for
consumers themselves.
Co-operatives.
The media cooperative is a relatively new form of cooperative.. Media Cooperatives are a special form of service cooperative, in which customers and
service providers usually unite to oppose the pure profit motive.
Benefits
, Lower prices of products
. It is controlled by the members
Drawbacks
They might have to sell to niche market
because they might not be able to stand up to big companies.
. More ethical so they may miss out on
opportunities because they don’t agree with the policies of some companies or
governments.
Codes of practice
Codes of
practice is a set of written rules which explains how people working in a
particular profession should behave.
Reasons for codes of practise
.This is so it can help stop false
advertising.
.Stop biased news reporting
.Stops the news telling lies and forces
the news to tell both sides of a story
.Controls the size of media companies to
stop a monopoly becoming to large.
Unlawful practise
Unlawful practise is getting information
and selling media products illegally
Examples of unlawful practise
Fake advertising
Selling illegal or fake products
Gathering information in illegal ways
such as hacking into peoples phones
Censorship
Censorship is deciding where something
is suitable for someone by their age. This is by movies, games, magazines etc.
Examples of censorship
.A game like call of duty would be
censored to 18 aged people or over because of the content.
. Films have different age categories by
what content is in them.
. Some news stories may be censored by
the government because of the content.
Working independently
Working independently means working by
yourself and it allows you to come up with your own ideas. Everything you do
will be produced by you only on blogs, websites, Facebook, Twitter etc.
Working collaboratively
Working collaboratively means working
with others so you can produce more ideas because lots of different people will
have lots of different strengths and different ideas to input.
Working with a client
Benefits
.Working with a client you know that you
are going to get paid
.Working to a brief so you have a idea
of what you need to produce
.Working to a time table so you know
when the works needs to be done by
Drawbacks
. It might restrict your creative input
.You might find the work boring
. You might find it hard to meet the
deadline of the work
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